2017-2024年中国不同媒体类型移 不 ，动广告市场份额

100% 90%80%70%60%50%40% 9.8%

10.5%11.1%21.6% 8.0%

10.9%11.5%19.0% 5.0%9.5%

10.2%12.0%14.8% 3.8%8.7%

11.0% 8.2%

19.9% 3.4%6.8%

10.5% 6.6%

25.8% 2.9%

5.8%

10.4% 5.5%

29.0% 2.5%5.2%

10.3% 5.1%

30.6% 2.3%4.7%

10.4% 4.7%

31.8%

30% 1.5% 5.1%

20%10% 27.7% 31.8% 37.7% 39.4% 39.6% 39.9% 40.5% 40.9%

0%

201720182019202020212022e2023e2024e

电商短视频搜索社交资讯视频垂直应用商店分类信息其他

来源：综合企业财报及专家访谈，根据艾瑞统计模型核算。