2023 年 1-8 月各品牌电商渠道市占率（%）
数据描述
自由空点 七度空间 护舒宝 高洁丝 苏菲 其他
2023-01 2.56% 7.64% 13.80% 9.74% 11.56% 54.70%
2023-02 4.67% 8.63% 19.12% 15.18% 12.80% 39.60%
2023-03 3.87% 11.93% 21.67% 13.43% 15.97% 33.13%
2023-04 3.17% 8.23% 16.60% 13.80% 13.70% 44.50%
2023-05 5.78% 5.72% 32.00% 12.10% 11.37% 33.03%
2023-06 3.77% 7.23% 25.87% 14.53% 12.64% 35.96%
2023-07 6.48% 7.62% 17.01% 8.59% 9.10% 51.20%
2023-08 9.40% 8.10% 15.43% 8.57% 10.40% 48.10%
2023-01 2.56% 7.64% 13.80% 9.74% 11.56% 54.70%
2023-02 4.67% 8.63% 19.12% 15.18% 12.80% 39.60%
2023-03 3.87% 11.93% 21.67% 13.43% 15.97% 33.13%
2023-04 3.17% 8.23% 16.60% 13.80% 13.70% 44.50%
2023-05 5.78% 5.72% 32.00% 12.10% 11.37% 33.03%
2023-06 3.77% 7.23% 25.87% 14.53% 12.64% 35.96%
2023-07 6.48% 7.62% 17.01% 8.59% 9.10% 51.20%
2023-08 9.40% 8.10% 15.43% 8.57% 10.40% 48.10%
川渝地区 云贵陕地 其他地区 云贵陕及
2017 56.00% 0.00% 0.00% 44.00%
2018 55.00% 0.00% 0.00% 45.00%
2019 56.00% 26.00% 18.00% 0.00%
2020 56.00% 28.00% 16.00% 0.00%
2021 55.00% 30.00% 15.00% 0.00%
2022 52.00% 30.00% 18.00% 0.00%
表4：20百亚自主品牌各地区线下收入占比（%）
资料来源：公司数据、招商证券
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